Built for:
Razorpay Buildathon
EffortlesscustomcommercebyMerchantAgent
An AI agent that runs day-to-day growth actions for small Indian merchants: payment links, catalog sync, and gated campaigns.
Architecture & Vision
TraditionalIndianretailrunsonWhatsAppandmemory,relyingonmanualUPIcalculationsandfragmentednotebooks.MerchantAgenttransformsdailycommerceintoanautonomousAIcopilotgeneratingverifiedRazorpaylinksin3seconds,trackingreal-timeinventory,andclosingcustomerorderswithzerofriction.
Beyondspeed,yourphysicalcatalogisexposedasastructuredModelContextProtocol(MCP)server,allowingexternalbuyerAIagentstodiscoverandtransactprogrammatically.Everycampaignbatchremainsstrictlygovernedbyhumanapprovalgates,ensuringtotalmerchantcontrol.
Instant Payment Links
Generate test-mode Razorpay links on request with instant WhatsApp share.
Agent-Readable Catalog
Expose live inventory to external buyer AI agents via standard Model Context Protocol.
Gated Campaign Batches
Draft targeted discount batches and require explicit approval before any money moves.
Built for real merchant results
Every action is explainable, bounded, and gated. Nothing sends or charges without a clear reason.
3s
Avg. Link Generation
₹0
Platform Fee
100%
Approval Gated
26+
Products Synced
"MerchantAgent transformed how we handle customer WhatsApp orders. The agent generates verified payment links in seconds without manual calculation."
Rajesh Sharma
Owner, Sharma Kirana Store · Bengaluru
Plans & Pricing
Choose the perfect plan for your business
Scale your merchant operations with transparent pricing that grows with your business.
Up to 50 payment links / mo
Razorpay test mode keys
Basic catalog management
Community support
ProfessionalPopular
For scaling brands that need campaigns and MCP.
₹399
per month, billed annually
Unlimited payment links
Agent-readable catalog MCP
Campaign batch orchestrator
Audit log retention
Priority support
Enterprise
Complete solution for multi-outlet retail networks.
₹3999
per month, billed annually
Custom Claude Agent SDK tools
Dedicated ERP connectors
24/7 account manager
Custom SLA & SOC2 audit trail
White-label customer checkout
Frequently Asked Questions
Everything you need to know about MerchantAgent, Razorpay integration, and MCP catalog exposure.
MerchantAgent is an autonomous commerce agent built for small Indian businesses, kiranas, and local D2C brands that run on WhatsApp and memory. It turns plain conversational requests into real Razorpay payment links, automated stock queries, and gated campaigns.
Your inventory is maintained in exact structured database tables and exposed via a standard Model Context Protocol (MCP) server. This allows both your own merchant agent and external AI buyer agents to query exact live stock and transact seamlessly.
MerchantAgent connects directly with your Razorpay test-mode API keys. You can test live payment link creation, simulated successful settlements, and customer checkouts with zero financial risk.
Nothing sends or charges without explicit merchant consent. When you request an offer or discount, the agent drafts the customer batch and presents a full preview for one-click approval before any link is dispatched.
Yes! MerchantAgent provides a lightweight customer checkout chat surface where buyers can check product availability, ask questions, and receive instant Razorpay checkout links.
Onboarding takes under 2 minutes: complete your business profile, connect your Razorpay test keys, and add your initial product inventory.
Start growing your store today
Set up in under 2 minutes. No credit card required.